London, United Kingdom, Might thirteenth, 2025, Chainwire
Plutus turned a pioneer in on-chain built-in finance as the primary to tokenise real-world belongings (RWA) by on-chain loyalty rewards with Pluton (PLU) in 2015. Since its introduction in the course of the early period of blockchain, PLU has continued to offer on-chain utility and has rewarded over $58M in in-app financial savings over the previous decade. Right this moment, Plutus declares the go-live of PLUS Extra—a brand new, timeless addition for PLU stackers in search of to maximise financial savings on their spending with the Plutus Card.
Constructed on Base, the Ethereum Layer 2 incubated by Coinbase, PLUS Extra marks a brand new chapter within the evolution of conventional rewards, bringing them into the open, permissionless world of decentralised finance. It redefines how loyalty worth is earned, owned, and used—all on-chain.
PLUS Extra is greater than a rewards system — it’s a motion.
One which shifts management from companies to customers, from closed ecosystems to open infrastructure, and replaces forgettable factors with tokens designed for sensible use.
From Factors to Protocols: Loyalty, Rewired
Yearly, billions in loyalty rewards, from airline miles to cashback, go unclaimed. Conventional loyalty programs are fragmented, arduous to trace, and almost unattainable to switch — they’re damaged. PLUS Extra redefines loyalty by remodeling these legacy fashions into interoperable, self-custodied tokens, usable throughout the Plutus app and past.
To begin, Plutus Card clients within the UK & EU will have the ability to tokenise their rewards in-app and request payouts on the Base community, pending the approval of related licensing, which is at the moment in progress. As soon as licensing below MiCA and the UK FCA is in place, PLUS token holders will even have the ability to entry a rising market of associate perks, journey reductions, and digital reward playing cards, all powered by good contracts on Base.
This ecosystem will likely be supported by FUEL, a brand new on-chain community payment (much like GAS on Ethereum), launching alongside the PLUS token. FUEL is designed to maintain the system sustainable over time by recycling rewards again to clients as a substitute of minting new tokens.
To see full particulars: PLUS More
https://youtu.be/IbR49AlmX7c?si=i8uIZNTmprsUfwJd
From launching the primary tokenised loyalty rewards a decade in the past to constructing a scalable rewards infrastructure throughout the UK and EU, Plutus is probably the most skilled participant to innovate and lead the following wave of real-world on-chain utility. With a sustainable loyalty system for on a regular basis use, FUEL, and Rewards-as-a-Service (RaaS), Plutus is now primed for growth—making a future US launch doable.
By RaaS, companies can hook up with the PLUS Extra community and launch their very own branded loyalty applications, driving progress whereas giving their clients better management and real-world utility from rewards.
All of that is constructed on Base.
To Read more from Founder & CEO, Danial Daychopan:
What’s Subsequent
The PLUS Extra community is now dwell on Base. Presently, rewards are issued as in-app factors and are usually not out there on-chain, with tokens being non-transferable. Distribution to eligible Plutus Cardholders will start as soon as licensing approval is granted. Further options, together with expanded RaaS capabilities for model companions, are below growth and will likely be launched as soon as licensing is secured: Full Details.
About Plutus
Plutus pioneered the tokenisation of real-world belongings (RWA) in 2015 with the launch of Pluton (PLU), the world’s first on-chain loyalty rewards token. Since then, it has reshaped on a regular basis spending—delivering over $58M in financial savings and actual crypto rewards to clients. Right this moment, Plutus unveils its largest leap ahead: PLUS Extra, a next-generation on-chain rewards system providing a minimal of three% again on card spend with the Plutus Card, empowering clients and PLU stackers with actual financial savings, true possession, and on-chain utility.
For media inquiries, partnerships, or ecosystem integrations, customers might contact:
press@plutus.it
Contact
Plutus Social
press@plutus.it
Plutus Launches PLUS More on Base: A New Era of Tokenised Loyalty Rewards
