SuperScale Case Examine Highlights Aethir’s Affect On Gaming Consumer Acquisition

Singapore, Singapore, March thirteenth, 2025, Chainwire

Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case examine by SuperScale, a world knowledgeable in gaming consumer acquisition. The examine offers an in-depth evaluation of how Aethir’s cloud streaming know-how enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.

Cloud Streaming as a Direct-to-Client Answer

Gaming studios typically face excessive service charges when distributing video games by business app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure permits studios to bypass these prices by using web-based streaming, offering an impartial publishing mannequin designed to reinforce consumer acquisition.

Key elements of Aethir’s cloud streaming embrace:

• Lowered Reliance on App Shops – Internet-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a better share of income.
• Decrease Consumer Acquisition Prices – Prompt play by way of social media or ads reduces friction within the consumer journey, bettering conversion charges.
• Expanded Gadget Accessibility – Video games might be performed on PCs, cellular units, and sensible TVs with out {hardware} limitations.
• Various Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases might be managed independently of third-party platform charges.

Insights from SuperScale’s Case Examine

SuperScale performed a two-phase evaluation to evaluate Aethir’s affect on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cellular recreation Tiny Tower was chosen because the take a look at topic.

Part 1: Conversion Charge Evaluation

SuperScale examined how completely different engagement strategies—”Stream Now,” “Prompt Play,” and “Obtain”—affected consumer acquisition metrics, significantly price per set up (CPI) and engagement charges.

Findings from Part 1:

• 43% extra gamers opted for immediate play over direct downloads.
• Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.
• Conversion charges have been 45% greater for the streaming possibility.

Part 2: ROAS and Consumer Engagement

Part 2 measured early engagement and ROAS by evaluating consumer conduct between app retailer downloads and Aethir’s Stream Now function.

Findings from Part 2:

• 143% extra customers engaged with the Stream Now function in comparison with direct downloads.
• Day 7 ROAS elevated by 75%.
• Common income per consumer (ARPU) grew by 93% with Stream Now.
• Session counts elevated by 77% on common.
• Session period was 26% longer.
• Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.

Potential Purposes for Aethir’s Cloud Streaming

Aethir’s cloud streaming infrastructure could also be significantly useful for:

• Established publishers trying to drive direct visitors and optimize income fashions.
• Reside service and MMO video games requiring seamless cross-device entry.
• Video games with social and viral enchantment, the place immediate playability enhances influencer-driven advertising methods.
• Rising markets, the place cloud streaming provides an answer for customers with out high-end gaming {hardware}.

SuperScale’s findings spotlight Aethir’s position in enhancing gaming consumer acquisition by decentralized cloud streaming. The whole examine is offered on Aethir’s website.

About Aethir

Aethir is a decentralized cloud computing infrastructure supplier centered on optimizing GPU distribution and utilization for enterprise functions. By transferring away from centralized fashions, Aethir permits scalable entry to computational sources, supporting companies throughout numerous industries and areas.

Contact

Advertising and marketing Director
Diksha
Aethir
diksha@aethir.com