South Korean metaverse platform ZEP has unveiled a significant alliance with the worldwide Layer 1 blockchain platform, NEAR Protocol. This switch highlights ZEP’s strategy of utilizing NEAR Protocol’s reliable and user-friendly neighborhood to collaborate with principal IPs and onboard new prospects.
NEAR Protocol is known for its tailored blockchain neighborhood, which is correct for large-scale, user-focused firms. It has confirmed sturdy progress amongst Layer 1 blockchains this 12 months, with its capabilities persistently score extreme on DappRadar. This uptick signifies NEAR Protocol’s reliable infrastructure and rising attraction throughout the space of blockchain capabilities.
ZEP’s Trajectory
ZEP was created by a partnership between Supercat and NAVER Z’s Zepeto. It has confirmed excellent progress since its beta launch on November 30, 2021. The platform has 1.3 million month-to-month full of life prospects and eight.3 million prospects for 2021, attracting house and worldwide stakeholders. Moreover, with a strong foundation throughout the South Korean market, ZEP objectives to enterprise into Japan and Southeast Asia later this 12 months.

Mark Mi, NEAR Protocol’s Gaming Director, has underlined the potential benefits of the partnership. The settlement will help develop NEAR’s ecosystem into the metaverse. The plan comprises integrating assorted gaming dApps and totally different content material materials from NEAR to kind the enlargement of ZEP in Web3.
In response to Mark, “This collaboration with ZEP is a giant different to develop the NEAR ecosystem into the model new realm of the metaverse.” He offers, “We’ll proceed to try to point out NEAR prospects to quite a few content material materials in a number of areas. By collaboration with dApps throughout the content material materials and gaming fields primarily based totally on NEAR, we’ll assist ZEP’s enterprise enlargement throughout the Web3 space.”
In course of Web3 Integration
ZEP provides a dynamic digital setting the place prospects can seamlessly navigate, speak, and work collectively inside a vibrant neighborhood. It permits the creation of digital chatrooms that mirror real-world settings equal to locations of labor, lecture rooms, social events, and enterprise areas.
On the ZEP platform, prospects even have the possibility to personalize their experience by customizing their avatars, reflecting their distinctive identities. The platform enriches client interaction via the mixture of hyperlinks, paperwork, motion pictures, and interactive sport elements.
NEAR Protocol and ZEP’s partnership objectives to search out new enterprise fashions and emphasize the creation of Web3-focused choices. This may increasingly improve the consolation and experience for builders and prospects. Collaboration between ZEP and its companions will enhance the buyer experience throughout the ZEP metaverse by integrating Web3 know-how for the distribution and issuance of various digital belongings.